5 Copywriting Tips That Hit Like a Coldplunge (Because Your Brand Needs a Wake-up Call)
Let’s be real—your website copy is probably cute.
But cute doesn’t convert.
What you need is cold-shower clarity, caffeine-punch punchlines, and the kind of brand voice that makes people go,
“Wait—who is this?”
Welcome to the EVOA way. Here’s your refresh:
1. Stop Writing Like a Robot. Start Writing Like a Real Human.
If your homepage says things like:
“Welcome! We’re so glad you’re here.”
Delete it.
Say what you mean. Say it how you’d say it out loud—then polish it, sharpen it, and make it scroll-stopping.
Instead of this:
“We offer holistic skincare solutions for women who value self-care.”
Try this:
“Skincare that works like a serum, but feels like self-respect.”
2. Lead With the Feeling, Not the Features.
People don’t buy products—they buy better versions of themselves.
If your copy is just listing ingredients or services, you’re missing the point.
Tell me what your product feels like to use.
Tell me who I become when I buy from you.
Ask yourself:
Does this copy make my ideal client feel seen?
Does it sell the vibe or just the thing?
3. Make It Scannable or GTFO
Nobody wants to read an emotional novel on your About page.
Use:
Short sentences
Bold headers
Lists that don’t suck
Good copy = easy copy.
Make it skimmable. Make it sexy.
4. Inject Personality, Even if It’s Weird.
You’re not beige. Your brand isn’t beige.
So why does your copy read like a corporate email?
Be playful. Be unexpected. Be you—but amplified.
Example:
Instead of: “Get in touch with us today.”
Try: “Hit us up, slide into our inbox, or send a carrier pigeon—we’re ready when you are.”
5. CTA Like You Mean It.
Your Call-To-Action is not a suggestion. It’s a vibe. A direction. A confident nudge that says,
“Yes babe, this is your next move.”
Don’t say:
“Learn more here.”
Say:
“Let’s make your brand the one everyone talks about.”
“Your brand glow-up starts now.”
“Click here to stop looking basic online.”
TL;DR: Your Copy Should Wake People Up.
If your brand is clean girl, your copy needs to be the girl who says the bold thing at brunch.
It should feel:
Icy
Effortless
Sharp
Unignorable
And yes, like a cold plunge—uncomfortable at first, then completely addictive.
Want EVOA to write it for you?
Let’s make your brand sound like the main character.
Apply to work with me below
