Is Your Brand Giving Gwenyth or GNC?

(Because on sells $90 face mist and the other screams in all caps.)

Let’s talk brand tone. Because listen-your product might be clean, luxury, and beautiful.. but if your copy sounds like a gym brochure from 2006, no one’s buying it.

So: Is your brand giving Gwenyth or GNC?

Let’s break it down.

If your brand is giving GNC, you might be:

• Using phrases like “clinically proven!” or “maximize results fast!”

• Speaking in shouty, bro-coded language: ALL CAPS, action words, and acronyms no one understands

• Shoving “facts” at your audience instead of feelings

• Copy-pasting science jargon from PubMed

• Sounding…just like every other supplement brand on aisle 4

The vibe? Aggressive. Outdated. Male-coded. Yelling-for-attention energy.

If your brand is giving Gwenyth, you’re more likely to:

• Use space in your copy (hello, clean design and intentional pauses)

• Say things like: “A ritual, not a routine.”

• Tap into feeling, identity, and aspiration

• Drop quiet-luxury terms like adaptogenic, intuitive, or bio-individual

• Lead with storytelling, mood, and vibe-not ingredient lists

The vibe? Subtle. Elevated. Feels like a curated Experience.

So What Should You Be Giving?

Honestly? Neither fully. You’re ot GNC. You’re not Gwyneth.

You’re building your own lane: a modern wellness brand with clarity, confidence, and copy that makes people feel something.

Here’s how to get there:

1. Stop yelling:

   Lowercase > all caps. Periods > exclamation points. Calm sells before chaos.

2. Sell the why, not the what.

   No one cares it has ashwagandha. They care that it makes their 3pm anxiety stop spiraling.

3. Write like someone you’d want to be friends with.

   Think: aspirational, not unattainable. Clean, not cold.

4. Create space:

   Your copy needs breathing room. Luxury is never crowded.

5. Make it feel like something:

   Your brand should feel like sipping a matcha in silk pajamas, not chugging a protein shake in a strip mall parking lot.

   TL;DR:

   Let your brand voice whisper, not scream.

   We’re selling ritual, intetion, and it-girl energy- not just magnesium and macros.